Leading fast-casual restaurant brings one of the hottest food trends and flavors of the year to its menu, drawing inspiration from authentic Mexican flavors

SAN DIEGO (Oct. 13, 2022)QDOBA, a leading fast-casual Mexican restaurant, is bringing the true flavors of Mexico and the hottest trend from food trucks in the U.S. to its menu with the introduction of Brisket Birria, made with tender, shredded beef brisket slow-cooked for 10 hours in chiles and garlic to infuse authentic Mexican flavors. With the new protein option, guests can create their own entrée with Brisket Birria or enjoy two new chef curated recipes: the QuesaBirria Quesadilla and QuesaBirria Burrito, both of which layer Brisket Birria with QDOBA’s much loved 3-cheese queso. The crave-worthy Brisket Birria is available to guests across all U.S. and Canada locations, making the delicious flavor widely accessible. 

“My travels across Mexico inspired me to create the flavorful and tender Brisket Birria dish and bring the authentic and delicious flavors of Mexican street food to our restaurants,” said Katy Velazquez, Executive Chef at QDOBA. “Unique to the industry, pairing our flavor-forward Brisket Birria with all of the cheesy goodness of our signature 3-cheese queso will satisfy anyone’s birria craving.” 

QDOBA’s commitment to making the world a more flavorful place is underlined with its addition of a new protein offering for guests. Whether they choose to add Brisket Birria to their Create Your Own masterpiece or one of the chef crafted QuesaBirria entrees, guests are sure to come back for more. QuesaBirria items include:  

  • QuesaBirria Quesadilla—Slow cooked and shredded brisket birria, QDOBA’s Signature 3-Cheese Queso, freshly made pico de gallo and shredded cheese are grilled to perfection in a flour tortilla. Served with hand-crafted and always-free guacamole and sour cream.   

  • QuesaBirria Burrito—QDOBA’s Brisket Birria, 3-Cheese Queso, shredded cheese, pico de gallo, salsa roja, cilantro lime rice and black beans are all wrapped in a warm flour tortilla.  


“Drawing from Chef Katy’s personal experiences makes our continuous innovation and new menu items so special, and we are doing just that by introducing our new mouthwatering Brisket Birria,” said Karin Silk, CMO of QDOBA. “Chef Katy and her team have seen and tasted first-hand the craze of birria. Being able to offer one the hottest food trends to QDOBA fans is what makes us a destination for flavorful Mexican food.” 

To celebrate the launch of Brisket Birria, QDOBA fans should follow along on its social media channels and stay tuned for fun prizes and giveaways. For more information, sign up for QDOBA Rewards or to place an order, visit www.QDOBA.com


About QDOBA Mexican Eats  

QDOBA is a fast-casual Mexican restaurant with more than 740 locations in the U.S., Canada, and Puerto Rico. Committed to bringing flavor to people's lives, QDOBA uses ingredients freshly prepared in-house by hand throughout the day to create a variety of flavorful menu options. Guests can experience QDOBA's delicious offerings by enjoying one of its chef-crafted signature eats for convenience and ease, or by customizing their own burritos, bowls, tacos, quesadillas, nachos and salads to suit their personal tastes and cravings. Premium toppings can always be added to entrées at no extra charge, including signature 3-cheese queso and hand-crafted guacamole. For four years running, QDOBA has been voted the “Best Fast Casual Restaurant” as part of the USA Today 10Best Readers’ Choice Awards.  


Backed by 25 years of proven success in the United States, and recently Canada and Puerto Rico, QDOBA is prioritizing franchise growth in key markets such as Arizona, Georgia, Ohio, North Carolina, Nevada, South Carolina, Tennessee, and Texas. For additional information about the QDOBA franchise opportunity, visit www.qdobafranchise.com


Discover more at www.QDOBA.com or on the QDOBA app, which is available for download on the iTunes App Store or Google Play.  Fans can also connect with QDOBA on Instagram, Facebook, Twitter and TikTok

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