After a successful test-run, QDOBA becomes first Mexican fast-casual restaurant chain to launch flavorful, low-carb rice alternative nationally
SAN DIEGO (December 14, 2020)—QDOBA, the fast-casual restaurant chain, today announced it is launching Mexican Cauliflower Mash nationwide, following its recent test-run on menus in Indianapolis. QDOBA’s Mexican Cauliflower Mash is a low-carb alternative to rice, made with fresh cauliflower that is oven-roasted in-house daily and blended with sour cream, fresh cilantro and pico de gallo. This flavorful and keto-friendly option has 6 grams of carbs per 4.5 oz. serving.
“Given the successful test in Indianapolis, we decided to make this a nationwide menu item,” said Karin Silk, Vice President of Menu and Off-Premises. “Our new Mexican Cauliflower Mash gives consumers the opportunity to choose a healthful alternative without sacrificing flavor.”
As low-carb lifestyles continue to grow in popularity, the low-carb diet market is expected to grow at a rate of 6.4%, according to Data Bridge Market Research. QDOBA’s Mexican Cauliflower Mash is a direct result of using this insight and continuing to innovate based on increasing consumer demand.
“We decided to launch the Mexican Cauliflower Mash instead of a cauliflower rice as it is a more innovative option and delivers an enhanced flavorful experience for our guest,” adds Katy Velazquez, Executive Chef at QDOBA. “Oven-roasting fresh cauliflower in-house daily creates caramelized notes, savory flavors and great texture.”
Guests can easily incorporate the new Mexican Cauliflower Mash into their favorite burritos and bowls, or enjoy it as part of QDOBA’s brand new Cauli-Mash Low-Carb Chicken Bowl. In this flavor-packed, low-carb, chef-created meal, the Mexican Cauliflower Mash is paired with grilled adobo chicken, fajita veggies and more.
Mexican Cauliflower Mash will be available starting December 22 and will also be available for orders through delivery including via QDOBA.com or the QDOBA app. To download the QDOBA app, visit the iTunes App Store or Google Play.
“Given the successful test in Indianapolis, we decided to make this a nationwide menu item. Our new Mexican Cauliflower Mash gives consumers the opportunity to choose a healthful alternative without sacrificing flavor.”
Karin Silk, Vice President of Menu and Off-Premises
About QDOBA Mexican Eats
QDOBA is a fast-casual Mexican restaurant with more than 740 locations in the U.S. and Canada. Committed to delivering flavor to people's lives, QDOBA uses ingredients prepared in-house, by hand, and fresh throughout the day, to create delicious menu options. Guests can experience QDOBA's delicious flavors by enjoying one of its signature menu options that are chef-crafted for convenience and ease or by customizing their burritos, tacos, burrito bowls, salads, quesadillas, and nachos to fit their personal tastes. For two years running, QDOBA has been voted the “Best Fast Casual Restaurant” as part of the USA Today 10Best Readers’ Choice Awards. Discover more at www.QDOBA.com or on the QDOBA app, which is available for download on the iTunes App Store or Google Play. Fans can also connect with QDOBA on Facebook, Twitter, Instagram, and YouTube.